The Path from Librarian to Competitive Intelligence Professional
Janiece Mondale, Cascade Intelligence Solutions and L-3 Communications
AND
Market Intelligence and the C-Level Executives
Michael J. Moscynski, InTech Management Consulting
at Seattle BioMed
307 Westlake Avenue N, Seattle, WA 98109
Sponsored by Seattle BioMed
Registration: http://www.surveymonkey.com/s/XCD2BD6
About the presentations:
Presenter: Janiece Mondale
Cascade Intelligence Solutions and L-3 Communications
"The right information to the right person at the right time," a motto of service learned by many librarians in library school, is short steps away from an intelligence officer's motto of "the right intelligence to the right person when they need it." Librarians are trained to provide answers. To shift into a career with a competitive intelligence bent, librarian information professionals can learn how to better analyze the information they find and create actionable intelligence that informs the client in addition to providing an answer to a question.
The dedicated pursuit of relevant information is a connection point between librarians and intelligence officers. This discussion explores pathways from librarianship to competitive intelligence information professional and includes strategies for achieving success in environments dependent on strategic knowledge.
Market Intelligence and the C-Level Executives
Presenter: Michael J. Moscynski
“I am doing a great job in gathering and analyzing market intelligence for my employer. Why is my position being eliminated?” It is being eliminated because doing a good job simply isn’t good enough for what many see as an overhead and therefore expendable position. “We can just Google it ourselves. Why do we need a market intelligence specialist?” say the C-level Execs.
The solution is that the market professionals must put some of their skills to work internally as well as externally. Market intelligence professionals need to know what motivates the C-Level Execs he or she support. Perceptions aren’t just important; they are reality for C-Level Execs. The market intelligence professional must understand and come to terms with this reality. In this way the customer, organization, management and market intelligence professionals themselves will be best served.
